
IP DNA
Establish the DNA of the project, which dictate all subsequent design decisions.
CASE STUDIO
Sandbox – Albion Online
Yager – project (tba.)

CREATIVE DEVELOPMENT
Develop content an plot ideas for the virtual world.
Guerrilla Games – Horizon : Zero Dawn

STYLE GUIDES
Translate the IP´s DNA and ideas into styleguides, to ensure the visual consistency of the project.
Guerrilla Games – Horizon : Zero Dawn
Sandbox – Albion Online
Crytek – Ryse: Son of Rome
Spellbound – Gothic 4

ART DIRECTION
Supervise internal and external art departments to maintain the vision of the project
Guerrilla Games – Horizon : Zero Dawn
Crytek – RYSE
str8labs – Audi Virtual Training
Blue Byte – The Settlers 7

ARTWORK
Create benchmark pieces to inspire, define or market the final product.
Guerrilla Games – Horizon : Zero Dawn
Best of Game of Thrones
Killzone Shadowfall
Anno 1404
RYSE
CoD Black Ops III
CoD Black Ops IV